Over the past decade, the marketing industry has been flooded with companies making grand claims on how they can market and grow your small business. It's relatively easy to have a website with all the bells and whistles, or a slick email campaign. That's the good news.
The not-so-good news is that bells and whistles aren't nearly enough anymore. The playing field has become an obstacle course. In the wake of the revolution that is taking place - and the speed it's moving - marketing your business simply isn't that simple anymore. Context has changed. Technology is demanding that small business owners get in the game, or fall by the wayside.